Business Communication That Influences Business Targets and Supports
Sales
Every communication is a marketing opportunity.
Business success is about developing a relationship with customers. And, the key to building customer relationships is communication. Successful messaging revolves around discerning what your customer seeks to accomplish, the roadblocks they face, and what is important to them. In essence, you have to translate how your product or service enhances their business.
A blend of marketer and writer, I help companies develop strategic communications. Incorporating both the big picture and the creative process, I use my skills to:
• Evaluate a business from an audience perspective to develop its
positioning or identity
•
Analyze the business needs of target markets
•
Determine how a company’s benefits meet those needs
•
Translate business objectives into audience-focused copy
Business Messaging That Informs, Educates, Persuades and Motivates
A marketing communications specialist who offers a unique blend of strategic thinking and creativity, I know how to synthesize and package information to assist customers with problem-solving and decision-making. My experience has taught me that the more you understand what makes your customers tick, the easier it will be to describe how a product or service targets a specific business need. The key is skillfully using ideas and language to clearly, concisely and concretely convey the characteristics of your service that distinguish you from your competitors; and their value as perceived by your customer (i.e. the consequences and benefits of your solution).
Target Benefits of Your Solution
A skilled writer will quickly develop an understanding of what makes your
customers tick and be able to describe how your product or service targets
their specific business need. Does a customer need to: increase revenue?
manage risk? respond to new opportunities? improve cycle time/speed?
or create added value? Then the communications specialist creates copy
that links your solution to a customer’s challenges and sets it
apart.
My skills and experience can help create marketing materials for your
company that:
•
strengthen brand/image
•
increase awareness
•
set the company apart
•
expand client base
PuttingPen2Paper provides project-based writing support specializing in the creation of communications that influence business targets and support sales.
Web Content
Articles
Sales Collateral
Newsletters
Brochures
Presentations
Proposals
About Us
Lisa Mayer has over 17 years experience writing corporate and business-to-business marketing communications. My strength is understanding how to create communications that inform, education, persuade and motivate customers.
I approach communication from the role of translator between the company and the customer. The process involves analyzing the business needs of the target audience (vis-à-vis decision making), putting myself in the receiver’s position to better understand how they are likely to “hear” information and translating the sender’s intent so its meaning is conveyed successfully.
A generalist, I believe a direct knowledge of an industry is not necessary to write effective copy. I have written marketing materials for the legal profession, engineering, architecture, technology, consumer packaged goods, education, work/life solution providers and finance. My liberal arts training emphasized absorbing a broad range of knowledge as well as the ability integrate and synthesize new material. An MBA provides the business context (language and situations) for developing and executing a communications strategy. Moreover, as a “translator”, the need to learn what is important from a customer’s point of view in order to explain the product or service allows me to discover benefits and advantages in what is for others familiar territory.
Contact information:
If you need assistance with creating and developing marketing communications, please email lm@puttingpen2paper.com